Our story

Our story began on January 29, 2021, when we founded Vita Glo & Gro, driven by our shared passion for beauty, wellness, and the transformative power of self-care. From the outset, we set out to create products that not only nourish the body but also uplift the spirit, empowering individuals to embrace their unique beauty and radiate confidence from within.

Our journey took root during a deeply personal time. It was the height of the Covid-19 pandemic, and my bonus dad was battling cancer. Around the same time, I relocated from South Florida to Atlanta and began experiencing hair shedding and weight loss. After being tested for Graves' disease, it turned out I was suffering from a severe vitamin D deficiency. Unable to continue doing hair myself, I needed a way to channel my energy and skills into something meaningful. That’s when Vita Glo & Gro was born—an outlet to help others with their hair, even while I faced my own challenges.

As Vita Glo & Gro, we embarked on a journey of discovery, tirelessly researching and formulating premium beauty solutions that harness the best of nature and science. Our commitment to quality, innovation, and customer satisfaction fueled our growth and earned us the trust of beauty enthusiasts worldwide.

Now, after  years of dedication and hard work, we are thrilled to unveil our rebranding as Vita Beauty Labs. This new chapter represents a bold step forward in our mission to redefine beauty standards and inspire self-expression. Under our new identity, we remain steadfast in our values, prioritizing integrity, transparency, and sustainability in everything we do.

At Vita Beauty Labs, we believe that beauty is more than skin deep—it’s a reflection of inner vitality, confidence, and self-love. That’s why our range of haircare and wellness products is carefully crafted to nourish both body and soul, promoting holistic well-being from the inside out.

Our journey is far from over, and we invite you to be a part of it. Join us as we continue to innovate, inspire, and empower individuals to embrace their unique beauty and live life to the fullest. Together, let’s embark on a transformative journey of self-discovery and celebrate the beauty of being authentically you—with Vita Beauty Labs.